The website as a funnel aggregator for a discount app – Laviro’s website

Introduction to the client

Laviro is an innovative mobile app that transforms the way users access discounts on products and services. From stores, through cosmetics, to restaurants, Laviro offers unlimited access to discounts via a subscription model. What truly sets Laviro apart from the competition is the coupon exchange feature, allowing users to swap unwanted discounts for ones that better suit their needs. With this unique value, Laviro entered the market, ready to win the hearts of consumers and business partners. However, they were missing one crucial element: an efficient, modern website that would reflect their innovative approach and become a central part of their marketing strategy.

Creating the website

In 2022, Laviro approached us with a challenge that offered a great opportunity to showcase our skills. They needed a website that would not only present the capabilities of their app but also serve as a platform for business partners and support intensive marketing efforts. The website had to be dynamic, engaging, and easy to navigate — it needed to become a digital reflection of the Laviro app.

Our journey with Laviro began with a series of workshops that allowed us to delve into the essence of the app and understand what made it unique. During these sessions, we worked with the Laviro team to identify key features, such as the coupon exchange, which gives users flexibility in choosing discounts, and business partner features that help promote their offers. This detailed analysis laid a strong foundation for our further work.

The next step was to design the website’s information architecture. We knew the site had to be intuitive, so users could easily find what they were looking for, while also being attractive enough to encourage interaction with the app. We opted for a clear, simple layout with well-defined user paths, leading directly to app downloads or exploring partner offers. Creating a section that clearly showcased the benefits for business partners was also a key priority.

Laviro needed fast results. We decided to use Elementor on the WordPress platform, which enabled us to implement the project quickly and offered flexibility for future modifications. Together with the Laviro team, we fine-tuned details as we progressed, ensuring every element of the site aligned with the app’s visual identity and met the business objectives.

In just one month of intensive work and close collaboration with the client, we created a website that not only met all expectations but exceeded them. The new Laviro site became a key marketing tool, significantly increasing app downloads and strengthening relationships with business partners.

Virtual technical assistant

However, our journey with Laviro didn’t end there. After the website launch, it became clear that Laviro needed ongoing support in content management and site optimization. We became their virtual technical assistant, ensuring that the website was always up-to-date and as effective as possible.

Our tasks included regular content updates — adding new partners, introducing the latest discounts and promotions, and continuously adapting the site to dynamic market changes. Every update was thoughtful and precisely planned to maximize value for both users and partners.

We also supported Laviro in running advertising campaigns, tailoring the site’s content and elements to make them as attractive and eye-catching as possible. We worked on technical optimization, improving site loading speed and stability, which was crucial for a positive user experience.

This allowed Laviro to focus on what matters most — developing the app and building relationships with partners — knowing that their website was in good hands. Our technical support and content management kept the site up-to-date, making it more effective in reaching new users and partners.

Conclusion

Working with Laviro was a unique opportunity for us to showcase how our comprehensive approach to web development and technical support can make a real difference to a client’s success. We created a modern, functional website that became the central element of Laviro’s marketing strategy, and our ongoing support as a virtual technical assistant helped the company grow dynamically and build lasting relationships with partners. We are proud to have been part of this inspiring journey and to support Laviro in achieving their ambitious goals in the mobile app market.